A message from Prue

First, can I wish you a very happy and prosperous New Year.

I would also like to thank you very much for your loyalty to my specs brand!

I am so proud to announce my new collaboration with Modstyle and think we have something genuinely new and exciting which could just change the way eyewear is perceived.

I truly believe this collection takes quality to a new level, both in style and comfort, The glasses feel so light and comfy on the face, and they really push the colour boundaries.

I do love colour, and believe we now have a range that covers everyone's favourite colour combos. I've been wearing the Babka C1 over the last few weeks and not a day passes without people wanting to know where my glasses come from.

I've been a businesswoman and entrepreneur all my working life, so I've always had a real affection for independent businesses. Independent opticians bring such knowledge, care and
personality to what they do, and it feels like a very natural fit for me.

I can’t wait for you to see the new collection and would dearly love your feedback.

Dame Prue Leith